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Bachelor & BBA ESTIAM · November 2026 intake

e-MBA · next intake December 2026

Professional Certificate

Step 02 of the AI & Data Pathway

Generative AI for Professionals

From basic AI use to expertise your company recognizes.

Who it is for: Managers and working professionals.

Next intake · January 2027

  • 4 weeks
  • Live + replays
  • January 2027

Before / After

Before

  • AI used haphazardly
  • No business use cases
  • Skill not recognized

After

  • Prompt engineering mastered
  • Workflows tailored to your job
  • Recognized in-house as an AI profile

What you will be able to do

  • Advanced prompt engineering
  • AI workflows specific to your profession
  • HR, finance and marketing applications
  • Automate business processes
  • Choose the right AI tools
  • Anticipate tomorrow’s uses

Week-by-week programme

  1. Week 1

    Advanced prompt engineering: structuring, iterating, evaluating answers.

    What you produce: A prompt library for your profession.

  2. Week 2

    Business use cases: HR, finance, marketing, customer relations.

    What you produce: Three documented use cases.

  3. Week 3

    Automating a business process with generative AI.

    What you produce: A process automated and tested.

  4. Week 4

    Choosing the right tools, measuring the gains, anticipating tomorrow’s uses.

    What you produce: An AI adoption plan for your team.

Concrete result

You become the go-to AI profile in your company.

Among the program’s professors

Speakers may vary from one cohort to the next.

Certification

Certification

One MUniversity certificate per programme, verifiable by QR code and shareable on LinkedIn. The full pathway also gives the pathway certificate.