Adel Guitouni


Mastering AI: Navigating the Future of Work and Economics

Mastering AI: Navigating the Future of Work and Economics


1. Delve into the world of Artificial Intelligence (AI) and its implications for the future of work and economics through this comprehensive online Master class.
2. Acquire a deep understanding of AI’s transformative role in the workplace and economy.
3. Learn how to adapt and thrive in today’s dynamic business environment.
4. Understand the risks related to unethical AI.
Key topics explored include automation, machine learning, and AI’s ethical and societal ramifications.


This MasterCamp© caters to professionals from diverse industries seeking to augment their understanding of AI and its effects on the future of work and economics. It is ideal for business executives, entrepreneurs, policymakers, and anyone eager to stay at the forefront of the rapidly progressing AI landscape.


This MasterCamp© is designed for professionals across various industries who want to enhance their knowledge of AI and its impact on the future of work and economics. It is suitable for business leaders, entrepreneurs, policymakers, and anyone interested in staying ahead of the curve in the rapidly evolving world of AI.

Learning Outcomes

Upon completion, participants will comprehend how AI revolutionizes industries and labour markets and appreciate the opportunities and challenges arising from these transformations. They will gain a profound understanding of AI’s ethical and social consequences and learn how to incorporate AI into business strategies to enhance efficiency, productivity, and profitability.

Skills Acquired

By the end of this MasterCamp©, participants will be proficient in assessing and employing AI technologies in the workplace, such as machine learning, natural language processing, and computer vision. Additionally, they will acquire data analysis and interpretation skills, strategic planning, and communication.

Course features

This MasterCamp© offers engaging lectures, case studies, and practical exercises designed to enable participants to apply their knowledge in real-life situations. Learners can access a dedicated online platform to interact with instructors and peers and receive tailored feedback and assistance throughout the course. Participants will be awarded a certificate of completion from the course provider upon completion.

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My Story

Dr. Adel Guitouni is an award-winning associate professor of management sciences, operations research and decision support systems at the Gustavson School of Business. His PhD and master-level students benefit from his multi-disciplinary approach to teaching and professional activities, which includes his work with the Canadian government where he directed large scientific teams involved with major events and strategic initiatives such as the Vancouver 2010 Olympics and G8/G20 summits, and a variety of projects with the Canadian Forces.

Since 2011, on behalf of the business school, Adel has actively engaged in several educational activities that support the democratic transition and socio-economic development in the MENA region (i.e., Tunisia and Libya) from providing coaching sessions to senior government officials to obtaining grant funding to develop the country’s leadership capacity. In 2014 in partnership with Tunisian higher education institutions, he established a not-for-profit non-governmental organization dedicated to fostering entrepreneurship development and innovation.

Adel has published numerous refereed papers and book chapters, and is the recipient of several multi-million dollar research grants. On the research side, he has made several contributions to multiple criteria decision aid (MCDA), supply chain management, information systems, resource management, and cloud computing. His research interests include the automation of planning and scheduling, net-enabled dynamic resource management and supply chain management, classification and machine learning, multiple criteria decision analysis, multi-objective optimization, collaborative decision making, and decision support systems.

Through his research Adel’s goal is to help improve the decision-making process at the individual and corporate level. Through his entrepreneurship and leadership project work, he hopes to empower youth and leaders by giving them the tools to change their world.

Before joining the Gustavson School of Business full-time in 2011, Adel served as one of its adjunct professors. He has also held positions with the Canadian government and taught at Laval University, University of Sherbrook and Concordia. He has supervised numerous graduate students and six post-doctoral fellows, and he maintains membership in international policy groups and think tanks.

Recognition & Awards

  • Achievement Award for services in support of Vancouver 2010 Olympics and Paralympics Winter Games, Commander of Canada Command, Department of National Defense (Canada, 2011)
  • Achievement Award for Science and Technology services in support of Vancouver 2010 Olympics and Paralympics Winter Games Assistant Deputy Minister Science and Technology, Department of National Defense (Canada, 2010)
  • Achievement Award for Science and Technology services in support of G8 and G20 summits, Assistant Deputy Minister Science and Technology, Department of National Defense (Canada, 2010)
  • Gold Award Science and Technology, Defense R&D Canada, Department of National Defense (2009)


MITACS –ACCELERATE: Distributed Net-Enabled Information Fusion and Resource Management under Uncertainties (2009)

NSERC – CRD: Net-Enabled Adaptive Distributed Information Fusion for Large Volume Surveillance (2009-2011)

Defense R&D Canada: Several research and development projects: Major Events Coordinated Security Solutions, Joint Command Decision Support for the 21st Century Technology Demonstrator, Collaborative Operational Planning System (2000-2011)

NSERC – DND: The Design of Effective and Robust Supply Networks for Risky and Disruption Prone Environments (2006-2010)

PRECARN (Industry Canada): CanCoast Watch: Distributed Information Fusion Test Bed for Coastal Surveillance (2006-2009)

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

Where I’ve Worked

2010 - Now
Professor at University of Victoria (Canada)

Skills you will gain

AI Mastery: Navigating the Future of Work and Economics

  • Artificial Intelligence (AI)
  • Future of work
  • Future of economics
  • Automation
  • Ethical implications
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